Founder and owner Frankie Upton created American Standard Barbershop with a vision that extends beyond great haircuts. Frankie believes a successful local barbershop should be part of the community it serves. American Standard supports the Redding community through involvement with local food drives, local artists, community initiatives, and opportunities to support people throughout Shasta County.

Developing the next generation of barbers is also central to Frankie’s vision for American Standard. Through mentorship, hands-on education, and professional training, Frankie works to help aspiring barbers develop their technique, professionalism, confidence, and understanding of the industry.

Today, American Standard Barbershop brings together barbers and hair professionals offering everything from precision fades and traditional men’s cuts to beard services, locs, braids, and modern styles.

If you’re searching for a barbershop in Redding, a barber near Anderson or Cottonwood, or simply looking for one of Shasta County’s go-to destinations for professional barbering and grooming, discover American Standard Barbershop.