American Standard
barbershop
American Standard Barbershop is a locally owned barbershop in Redding, California, founded by licensed barber Frankie Upton. Built around quality, consistency, community, and the future of the barbering industry, American Standard has become a destination for men’s haircuts, fades, tapers, beard trims, classic and modern barbering, loc maintenance, braiding, and natural hair services in Redding and throughout Shasta County.
Located at 1007 Dana Drive, Suite E, Redding, CA, American Standard Barbershop serves clients from Redding, Anderson, Cottonwood, and surrounding Northern California communities. The shop combines traditional barbering standards with modern techniques and styles, providing a clean, professional, and welcoming environment where every client can expect attention to detail and a personalized experience.
American Standard Barbershop
1007 Dana Drive, Suite E
Redding, California
Serving Redding, Anderson, Cottonwood & the greater Shasta County area.
Founded by Frankie upton
Founder and owner Frankie Upton created American Standard Barbershop with a vision that extends beyond great haircuts. Frankie believes a successful local barbershop should be part of the community it serves. American Standard supports the Redding community through involvement with local food drives, local artists, community initiatives, and opportunities to support people throughout Shasta County.
Developing the next generation of barbers is also central to Frankie’s vision for American Standard. Through mentorship, hands-on education, and professional training, Frankie works to help aspiring barbers develop their technique, professionalism, confidence, and understanding of the industry.
Today, American Standard Barbershop brings together barbers and hair professionals offering everything from precision fades and traditional men’s cuts to beard services, locs, braids, and modern styles.
If you’re searching for a barbershop in Redding, a barber near Anderson or Cottonwood, or simply looking for one of Shasta County’s go-to destinations for professional barbering and grooming, discover American Standard Barbershop.
A Barbershop Built Around Redding
American Standard Barbershop isn’t designed to feel like an ordinary barbershop. Located in Redding, California, the shop blends modern barber culture with the character of the local community, creating a space that feels distinctive, comfortable, and unmistakably American Standard.
Throughout the shop, clients will find original artwork and pieces from local artists, giving the space a personality that reflects the creativity and culture of Redding and Northern California. From the artwork on the walls to the carefully designed barber stations and overall atmosphere, every detail has been chosen to create a barbershop experience that stands apart.
American Standard is about more than providing great haircuts. It’s about creating a place where clients feel welcome, local talent is supported, and the Redding community is represented. The result is a uniquely designed Redding barbershop where professional barbering, art, culture, and community come together under one roof.